Perspectives on markets, businesses and the global economy

Decision of the Channel Design

The reappraisal of the channel structure begins with like this understanding, namely the channel bears a large number of important and necessary activities for the products and services to enter the market. These activities are an inalienable part in company's value chains.

Channel design is the result of decision to where to launch activity. These activities all have some common characteristics, namely need to consume the fund; It is essential; Must carry out well because it is a foundation of obtaining the competition advantage.

RewinAnder Research: Decision of the Channel Design

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