Marketing is a process of perceiving, understanding, stimulating and satisfying the needs of specially selected target markets by channeling an organization’s resources to meet those needs. Marketing is thus a process of matching an organization’s resources to the needs of the market. Marketing is concerned with the dynamic interrelationships between a company’s products and services, the consumers’ wants and needs, and the activities of competitors.
The marketing function can be considered as consisting of three key components: The marketing mix, the important internal elements or ingredients that make up an organization’s marketing program; market forces, external opportunities or threats which the marketing operations of an organization interact with; a matching process, the strategic and managerial process of ensuring that the marketing mix and internal policies are appropriate to the market forces.
The world is not making nearly enough progress in reducing greenhouse gas emissions to achieve the goals for limiting global warming agreed at the Paris climate summit in 2015, a group of political and business leaders has warned.Read More
Software robots replicate the routine work humans often do in front of computer screens. As software applications have taken over mainline business processes, many back-office workers find themselves filling the gaps between fragmented systemsRead More
US and Chinese tech firms are a good bet despite the trade spat.U.S. and Chinese technology companies in the next ten years and would rather see cooperation between the world's two largest economies instead of "outright competition."Read More